Brand Strategy

Keeping Customers Happy using Brand Loyalty Strategies

Companies lose customers with frightening speed and fail to understand why. When everything else is equal, you leave your customers no choice but to make their decisions based on price or commodity-based decision-making. Brand  Loyalty Analysis is a way that we analyze your market potential.

When was the last time you measured your customer experience? Brand Strategy

When your brand is created in the mind of a customer, it is not what you say it is, but what they think it is. Five Star’s customer/guest focus initiatives (Achieving Customer Happiness) will help you to close the gap between the brand promise, message and the brand values.  To work towards creating brand and business location relevance  with your customer segments.

A working definition of a brand is: what a customer would think about your company based on the totality or aggregate experiences they have had with your organization at every possible touch point. At Five Star Customer Experience Design, we help to redefine how brand equity is achieved in your business.

If you are using it, have you tested your brand through the delivery of social media? 

Internet and social media has been shown to have caused an unwitting disconnect between businesses and their customers. With the ever growing popularity of online ratings and review sites.  Your goal should be to create an unequal hospitality brand presence in the marketplace in order to prevent commoditization of the business offering.  Commoditization is your enemy and is quickly forgotten by customers. With help from Five-Star Brand Loyalty Analysis we can ensure that your business will have clarity it needs for developing stronger strategic and tactical approaches for maintaining presence and resonate with customers, as well as elevating the online advocacy rankings, reviews, and ratings of the brand and business locations..

Read more about the Brand Strategy in our blog for tips and additional information and the 12 Principles of Brand Strategy.


Simple Steps


"The closer you get to the source, the closer you are to the solution."
Brett L. Patten